Our goal, using theories from finance, production management, and product offering management, is to conclude that there is a relevant difference between the evaluation of the technology that is to be chosen, and the potential value due to product mix adaptations that are able to provide the maximum return from by: The Evaluation of Marketing Mix Elements: A Case Study International Journal of Social Sciences & Educational Studies, March , Vol.4, No.4 10 Pages Posted: 17 May Author: Thabit Thabit, Manaf Raewf. Product mix Citation Reid, D.M. (), "Evaluation of the Marketing Mix — Its Application to Strategic Marketing", European Journal of Marketing, Vol. 14 No. 4, pp. Cited by: Product Mix Identify the elements of a product mix evaluation Product: Merchandise Service Brand name Feature A product is the heart of your organization. It is the tangible or intangible merchandise, service, brand name, or feature your customers purchase. The success of your company depends on your ability to develop and market.
Step 2: Collect data for base-line product mix evaluation. The most important decision of this step is to define the product categories to use as the basic unit to collect needed information. A typical company sells hundreds or even thousands of products representing various product lines, product classes, product sub-classes, packing codes. Length of the product mix refers to the total number of products in the mix. If a company has 5 product lines and 10 products under each product lines, the length of the mix will be 50 [5 x 10]. Product Mix Consistency. Product mix consistency is the close relationship between different product . Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers Buyer Types Buyer types is a set of categories that describe spending habits of consumers. The product mix has four dimensions: Breadth, Length, Depth, and Consistency. The Breadth of a product mix shows the different kinds of product lines that firm carries. Simply, it shows the number of items in the product line. This dimension of the product mix represents the extent to which the activities of the firm are diversified.
A business starts with a need. It is this need of a specific market that the company should provide the solution to. This solution is a product or a service that the company has the resources to provide. Product is one of the P's referred to in the marketing mix enumerated in basic marketing theories. Marketing Mix – Product Read More». Evaluation of Marketing Mix Principles: This is the task of marketing managers to formulate an effective mix of the product, price, place, and promotion to for their company’s goods and services. It can be collected from books, internet, published reports company’s databases etc. The authenticity and credibility of primary data is. State of Rhode Island: Rhode Island Department of Transportation. Materials. Our Materials division assures that quality materials are designed properly and that all materials provided meet specifications for all of our projects and operations. A product which can be a physical object or a service should be functional and emotional to satisfy the customer’s need, and to offer value, be delivered as the way customer demanded. Also, it has to include other specific elements like providing customer services. New product is the result of a creative and unique idea that is able to make consumers satisfied.